Guild
Helping employers invest in workforce education, career growth, and skills development.
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Company
Guild
Job information summarized from the employer’s public job posting.
Location
Remote (United States – Approved States) / Denver, Colorado Headquarters
Job Type
Full-Time
Compensation
$125,000 – $150,000 per year
Additional compensation may include bonus opportunities and stock options.
About the Role
Guild is seeking a Senior Marketing Manager – Academy to lead strategic marketing initiatives that drive awareness, customer acquisition, engagement, and revenue growth for Guild Academy. This role focuses on business-to-business (B2B) marketing and works closely with HR, Learning & Development, sales, product, and marketing teams.
The ideal candidate is a strategic and data-driven marketing professional who can develop marketing plans, execute campaigns, analyze performance, and collaborate across departments to achieve measurable business results.
This opportunity is well-suited for experienced marketers who enjoy leading cross-functional initiatives, building demand generation programs, and influencing business growth in a fast-paced technology environment.
Key Responsibilities
Marketing Strategy & Planning
- Develop marketing strategies aligned with business objectives
- Support pipeline growth and customer acquisition initiatives
- Translate business requirements into actionable marketing programs
- Identify opportunities to improve campaign performance and results
Campaign Management
- Lead multi-channel marketing campaigns from planning through execution
- Coordinate efforts across content, digital, events, social media, and thought leadership teams
- Ensure consistent messaging and brand alignment
- Monitor campaign performance and optimize results
Analytics & Performance
- Analyze marketing data and performance metrics
- Transform insights into strategic recommendations
- Track key performance indicators and business outcomes
- Present campaign results to senior leadership
Cross-Functional Collaboration
- Partner closely with Product Marketing, Sales, Product, and Operations teams
- Build strong relationships with internal stakeholders
- Support go-to-market initiatives and product launches
- Champion best practices in marketing execution and experimentation
Qualifications
Required
- 6+ years of marketing experience
- Experience leading multi-channel marketing campaigns
- Strong strategic thinking and business acumen
- Ability to analyze data and drive business decisions
- Experience collaborating with Sales and Product teams
- Excellent project management skills
- Strong written and verbal communication abilities
- Experience working in growth-oriented organizations
Preferred
- Experience marketing AI-enabled products
- Experience within talent management, workforce development, or learning industries
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- MBA preferred
Why Join Guild?
Guild is a Denver-based education technology company helping employers invest in workforce education, career mobility, and employee development. The company partners with leading employers to create educational pathways that help employees gain new skills, advance their careers, and unlock long-term opportunities.
As a certified B Corporation and nationally recognized technology company, Guild has been featured on lists from Fortune, Forbes, CNBC, TIME, Fast Company, and Great Place to Work.
Benefits
- Medical, dental, and vision insurance
- 401(k) retirement plan
- Paid vacation and sick leave
- Parental leave programs
- Disability and life insurance coverage
- Mental health and wellness resources
- Tuition assistance and education benefits
- Professional development opportunities
- Stock option eligibility
About Guild
Guild is an education technology company headquartered in Denver, Colorado. The company helps employers develop talent through education, career advancement programs, workforce development solutions, and skills training opportunities. Guild partners with major employers across multiple industries to support employee growth while helping organizations build stronger workforces.
How to Apply
Apply directly through Guild’s official careers website.
Disclaimer
RatedWork is an independent job discovery and employment information platform. RatedWork is not affiliated with, endorsed by, sponsored by, or acting on behalf of Guild or any other employer featured on this website unless explicitly stated.
Job listings published on RatedWork are summarized and presented for informational purposes based on publicly available employment information. All job descriptions, compensation, benefits, qualifications, requirements, and availability are subject to change at any time by the employer without notice.
Applicants are strongly encouraged to review the official job posting and verify all details directly with the employer before applying. RatedWork does not guarantee the accuracy, completeness, availability, or continued existence of any job opportunity and assumes no responsibility for employer hiring decisions, application processes, employment outcomes, or changes made after publication.
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